Our design philosophy, simplicity first, is to pursue minimalism, stripping away complex elements and redundant decoration, and expressing the essence of design in a concise and clear form. By removing superfluous details and cumbersome decoration, our designs can more purely convey the message and emotion they are intended to express. The design concept of simplicity first makes our works easier to understand and accept, and at the same time, it can also bring people a comfortable and pleasant feeling visually. We believe that a simple design style can stand out in a complicated world and allow people to focus more on core content and experiences.